The Latinx Collective Issue 59: The fastest-selling tour since '18, Latino podcasts become mainstream, Latino crypto investor teaching blockchain

CONTENT FROM THE LATINX COLLECTIVE:

It's Black History Month - learn more about and celebrate Afro-Latino history

Check out this Instagram post we did previously highlighting the content creators and organizers who are sharing Black Latino stories all year long. Follow and support them - you'll learn more about Black history and stories within Latin America, as well as the experiences and stories of the Black Latinx community in the U.S.

Jiselle O’Neal, founder of Suenos Coffee Co., a subscription service that provides users with women-owned coffee brands, remembers being in love with coffee since she was seven-years-old. The Latinx Collective caught up with Jiselle to discuss the lack of women in the coffee roasting industry, managing a side hustle as a mother, advice for Latina entrepreneurs and more. Check out the article here, and our Instagram post about it here.

MUST-READ LATINX NEWS & PERSPECTIVES:

Sports

Tony Perez is a former professional baseball player, coach and manager. He played in Major League Baseball as a first baseman and third baseman from 1964 through 1986, most notably as a member of the Cincinnati Reds dynasty that won 4 National League pennants and 2 World Series championships. Afro-Latino players like Tony Perez 0pened the door for Black men, who are among the biggest stars in baseball today. Who would have thought in 1960 that by 2022 three Afro Latinos would be elected to join Perez, Clemente and Ted Williams in the National Baseball Hall of Fame in Cooperstown?

Business + Economy

Web3 Familia founder Orlando Gomez is a new crypto investor building a network to educate Latinos about how to navigate the Web3 investing boom. Go check out his community Web3 Familia, it's on Discord here).

"Web3 Familia is now an online network of 600-plus Latinos that connect over Discord, led by five core team members who have experience in marketing, community building, investment banking and blockchain technology. The network has gained traction through social media, and by hosting online webinars for Latinos who want to join and learn about the fundamentals of Web3, how the blockchain works, or which NFTs to look out for. "

Culture + Entertainment

LA Times music reporter Suzy Exposito wrote a great article about how media companies like Sonoro and Futuro Media, uniquely led by all-Latinx creative and business teams, are finding success with Latino-focused podcasts.

“We’re bringing to life so many stories from Latinx writers who typically wouldn’t have their ideas developed by Hollywood, because they wouldn’t be taken seriously despite the huge audience demand for Latinx content,” says Camila Victoriano, co-founder and head of partnerships at Sonoro. Sonoro currently has 10 of the Top 100 podcasts in Latin America, including the No. 1 Spanish-language podcast in the world, “Leyendas Legendarias,” a comedy series that riffs on true crime and the paranormal.

*disclosure: Sonoro is a PR client of mine

Is anyone going to go see Bad Bunny in concert? I'd love to go to one of his Latin American shows.

Bad Bunny's tour pre-sale date now ranks as the top sales date for any tour since 2018, making it the highest-selling post-pandemic event to date. According to projections from Billboard, the tour is expected to gross anywhere from $63 million to $84 million!!! 💪🏾

Puerto Rican actor Michaela Jaé Rodriguez recently won her first Golden Globe for her iconic performance in FX's "Pose." Her win is not only a huge accomplishment for Rodriquez, but also for the trans community. She is now the first trans actress to win a major acting Golden Globe. On Instagram, she wrote:

This is the door that is going to open the door for many more young talented individuals. They will see that it is more than possible. They will see that a young Black Latina girl from Newark New Jersey who had a dream, to change the minds others would WITH LOVE. LOVE WINS.

Health

If you're still looking for inspiration for the new year, here's a great episode of the Death, Sex & Money podcast. Robin Arzón is an inspiration to many people due to her tough love teaching style and confidence-boosting mantras. She left behind a successful law career and reinvented herself into an avid ultra-marathon runner and the Vice President of Fitness Programming and Head Instructor at Peloton. In this episode the Cuban-Puerto Rican author and global fitness leader talks about her life before getting into athletics, how becoming a mother changed her relationship to her body, and the limits she places on her time. 

🥳 Felicidades to the community 🥳

• Sandy Batres was promoted to Technical Program Manager at Squarespace. And, congrats on 8 years at the company

• Carolina Moreno is six months into her new job at YouTube as their Creator Communities Manager

• Former Amazon and Google product and marketing exec Anthony Hernandez recently joined OpenSea, the world's largest NFT marketplace, as product manager.

✋🏽 Have an accomplishment you'd like us to share or know someone who does? Reply to this email with your shout outs. Let's celebrate each other!

I really appreciate you checking out this issue. Please forward this to friends, colleagues, family or strangers. You can also:

• Visit The Latinx Collective’s Etsy store to purchase stickers - and there will be more coming soon!

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